B2AND

DECENTRALIZED VIRAL MARKETING PLATFORM

ABOUT B2AND

B2AND is a result-oriented cloud-based online platform providing easy-to-use and scalable service utilising viral marketing within marketing campaigns in new innovative and extremely effective way.

Nowadays, traditional advertising models do not fully satisfy contemporary needs of a potential advertisers and blockchain represent an exceptional solution for this. The new concept creates advertisers out of consumers and generates peer-to-peer advertising earnings through blockchain, transforming viral marketing to truly transparent and measurable.

The new B2AND decentralized eco-system will be based on successful B2AND platform and will rely on a decentralized architecture on Ethereum blockchain supported by B2AND token. The B2AND decentralized eco-system will be transformed through four generations, whereas 1st generation B2AND platform has already been deployed.

B2AND PLATFORM
Current 1st generation B2AND platform is using e-mail, as it is built as proof-of-concept platform and it is cost effective delivery channel. One of the reason to apply the new model is that advertisers are often finding it challenging what to offer as rewards and have asked universal reward option that could be used globally to reward consumers and B2C is perfect answer for that. After the B2AND platform decentralization, we will use mobile app, which is integrated with wallet to hold rewards. 

2nd generation B2AND platform will have B2AND token as payment and rewards method. B2AND wallet is created, where B2AND tokens can be hold. 

3rd generation B2AND will introduce mobile app, which is to be used to distribute B2AND campaign via mobile push messages, instead of current email. Mobile app will also support B2AND wallet. Moreover, B2AND API is introduced, which enables advertisers to create and distribute B2AND campaigns also by using third-party frontend providers. In addition, Ethereum Smart Contract is introduced for the B2AND campaigns to be written to Ethereum blockchain upon creation and activation, which makes the information (advertiser, content, rewards, timeframe, etc.) on the campaigns publicly available. 

4th generation B2AND platform will have another token for campaign tracking purposes, which token would have no commercial value. These tracking tokens will not affect the value of the B2AND tokens. Using Ethereum based ERC20 tokens for tracking purposes leads to unreasonably high costs because of the high transaction fees. Moreover, current Ethereum system is not fast enough for actions requiring instant confirmation required for our campaign tracking needs. Thus, we will issue another token devoted specifically to campaign tracking which will record the tracking information to blockchain. Potentially a private blockchain will be introduced for this purpose.  


B2AND TOKEN 

B2AND token is an ERC-20 standard token deployed on Ethereum blockchain. 

The B2AND team chose Ethereum for the following reasons: 
- Ethereum provides advanced environment for decentralized apps (Dapps) development 
- Ethereum is the most well-known and used blockchain with smart contracts and it has wide selection of supported wallets 
- Ethereum has the largest community of blockchain developers sharing tools, best practices, and knowledge about Dapp development 
- Ethereum is the best provider of tooling to maintain the interaction with Dapps 

B2AND token (B2C) roles are: 
- payment, i.e. in the future all B2AND campaigns are to be paid with B2Cs 
- rewards, i.e. in the future all campaigns are offering B2Cs as rewards. Additionally, advertiser may also consider to offer other type of reward against B2C, if they wish so. 

Consumers are not required to make any kind of payments in order to participate in any B2AND campaigns. By participating in campaigns and making referrals, consumers receive B2Cs from local and global advertisers


ROAD MAP

until Q4 2017: Private investment of 100k Euro secured from Hong Kong
                      EAS (Estonian government) grant approved
                      Entirely functional 1st generation B2AND commercial platform launched
                      Registered advertisers from five continents
                      B2AND decentralized platform concept created based on the feedback on
                      the existing B2AND platform
Q1 2018:         B2AND Token Sale preparations started
Q2 2018:         B2AND Token Sale
Q2-Q3 2018:    Applying B2AND token listings on cryptocurrency exchanges
Q2-Q4 2018:    B2AND platform to be decentralized on blockchain, B2AND wallet to be
                       created and B2AND token to be accepted as B2AND campaign payment and
                       campaign rewards incentive
Q42018:          2nd generation B2AND platform launch
Q1-Q2 2019:    B2AND API and B2AND mobile application with wallet integration as well as
                      B2AND campaign smart contract to be created
Q2 2019:         3rd generation B2AND platform launch
Q3-Q4 2019:    Separate B2AND rewards tracking token (with no commercial value) and
                       related private blockchain network (if required) for campaign tracking
                       purposes to be deployed
Q4 2019:         4th generation B2AND platform launch
Q1 2020 and further:
Further B2AND platform development and feature improvements deployed, e.g.
new localization versions, new campaign distribution channels, partnerships with
online marketing agencies and other interest groups, etc.


LEGAL ASPECTS 

B2AND tokens are not being structured or sold as securities and B2AND tokens acquisition does not represent an investment agreement. That is, B2AND tokens cannot be considered as investments or securities. B2AND token possession does not imply share ownership or ownership/management/other rights related to B2AND LTD or B2AND platform. B2AND tokens hold no rights in B2AND LTD or B2AND platform. 

Any contributions made on B2AND Token Sale should be made in accordance of B2AND Token Sale Terms & Conditions. 

For more detail information you can visit B2AND WEBSITE or WHITEPAPER.


Author:
Bitcointalk Username: tpq01349
Bitcointalk Profile Link: https://bitcointalk.org/index.php?action=profile;u=1972940