Jalan Sukses: MOBILEBRIGDE: MOMENTUM TOKEN

ABOUT MOBILEBRIDGE

MobileBridge is a European firm with a global reach, helping clients all over the world to better understand, and engage with their customers. Our purpose-built, mobile-centric marketing platform combines real-time location and situational data with existing user data for targeting, focusing on hitting the right Mobile Moment to engage with a customer. We work with brands such as Burger King, Dansk Supermarked, Praxis and Volkswagen, and our clients see significant uplift in active engagement (x100), conversion rates (x40) and loyalty.

The MobileBridge platform identifies the best moment and right location for interacting with each of your customers individually, to optimise their engagement. The “right time” is different for everyone so we optimise customer engagements based on a wide range of data from both online and offline sources, to be as accurate and timely as possible. This helps you to establish lasting relationships with your customers by enriching their customer experience. For you as a marketer the benefit will be a significantly better integration between online and offline worlds.

ABOUT THE PROJECT: MOMENTUM TOKEN

The project is based on specialized mobile marketing platform, MobileBridge [https://mobilebridge.com], which combines real-time location and situational data with existing user data for targeting the right client and focusing on choosing the right time to interact with that client.

MobileBridge Momentum Token is the world’s first blockchain and crypto-token based marketing automation platform. It allows companies to use the Momentum Token or launch their own crypto tokens to more accurately engage and reward their customers in exchange for their attention, business, brand advocacy and data insights, whilst giving the consumer full control over their personal data.

The company believes that traditional marketing is often disliked by customers and that its lack of tact and personalization makes it look like spam. Because of this, many loyalty programs end up failing because the customers do not feel like they really own the loyalty rewards. Points sometimes are wasted or expire.

Because of this, the company decided to create Momentum Token, which will be a digital reward that it is tactible and it can be used on the platform or traded outside the platform for other tokens. This way, the clients will feel like they really own the loyalty rewards which are offered to them.

HOW MOMENTUM TOKEN WORKS

Momentum Token’s primary function is to be used as a loyalty token in systems of companies which want to use token-based incentives. They can be used to reward customers for supporting a certain brand. The company states that people using similar products can make their users be more than 100 times more active on their apps and gather 40 times more customer data.

This, the company states, can help to transform the way that companies think marketing and maximize the conversion process. The platform is able to target users using comprehensive data like their location and behaviour. This will enable them to optimize their offers base on this data and get a better return on investment in marketing.

Also, it provides the users will full control of their data. They can sell it for tokens of keeping it to themselves. This is a good system because it gives more agency to the users and makes them believe that it can be a good idea to sell their data because they will be able to profit from it.

The cryptocurrency will not only be used as a loyalty token. They can be used as a currency on the platform to pay for services and buy goods or can be exchanged for promotional rewards. The tokens will always be the property of the client and they will not go to waste if you do not use them.

The MobileBridge Momentum is a truly disruptive, rewards based marketing machine that stands to break the marketing mould. The Momentum allows marketers to assign a value to each action that positively influences their sales. Companies will pay their most valuable customers directly for helping grow their business, rather than expensive, 3rd party marketing agencies. The MobileBridge Momentum Platform allows the launch of 1000’s of individual reward programs, all fuelled by the Momentum Token. Existing loyalty platforms, itself a $4Bn market*, can be replaced or transformed into reward based incentive programs using the MobileBridge Momentum Platform. In North America alone there is $100Bn of unused loyalty points. This wasted potential can be used to transform passive and bored customers into brand supporters. Industry experts and seasoned marketing, software and retail leaders share our vision that this will fundamentally change an industry. Our team has significant experience in building some of the world’s leading digital products and solutions for companies globally. A self-regulated approach minimises the risk for any owner of the Momentum token.

ICO DETAILS

Start of Public ICO: 26.04.2018
Token Sale Duration: One month or until the hard-cap is reached.
Token type: ERC20
Total number of tokens issued: 1,000,000,000
Tokens available (Pre-Sale + Public ICO): 500,000,000
Price of 1 MMTM: €0.10 (~0.12 USD)
Accepted payments: ETH
Bounty: Active
Token Role: Functional

TOKEN DISTRIBUTION

50% Tokens sold
33% MobileBridge strategic capital reserve
5% Long-term team retention
5% 3rd party launch costs
3% MobileBridge Team
2% Bounty program
2% Advisors

MILESTONE

Q1, 2017

Release of MobileBridge Loyalty module.

H2, 2017

Technology strategy and blockchain blue-print.

Q1, 2018

Momentum Token Sale.

H1, 2018

Infrastructure development & Proof of Concept.

MID, 2019

Token Alliance.

H2, 2018