Loyalty programs have proliferated across travel, retail, financial services and Food & Beverage (F&B) industries. The total value of the loyalty rewards program market is estimated to be worth a staggering USD 500 billion. While an average household has enrolled in an average of 25 programs, the actual utilization of these reward points varies from 10% to 80%, depending on the sector. This presents a huge gap in which company wants to address. In the company present era of a sharing economy, how could company release an over-supply of loyalty rewards and transfer it into the hands of consumers who really appreciate these offers?
The inefficiencies are two-fold:
- The issuance of these rewards points are not targeted enough
- Loyalty Programs are too fragmented and redemption options, processes for exchanging points among program partners are too cumbersome.
This is where the Gabrotech comes into play. Found online at https://gabrotech.io/, Gabrotech is a blockchain project with a vision to revolutionize the loyalty rewards market by removing the inefficiencies through decentralization and enabling total control for the users. Their blockchain platform will easily track and verify the number of users and points being traded or used in an ecosystem that connects the participants with a standard digital token, Gabro.
The coalition of blockchain and loyalty reward system within Gabro creates a network effect which will help drive business and also reward in a distributed structure rather than standalone loyalty programs.
At Gabro, a company is passionate about resolving world issues using technology. After thousands of man-days in R&D and product testing, the company development team now has a solid plan to build out the prototype and go into production. Doing this on the blockchain means anyone can see and verify transactions and check the token supply. Just like what is commonplace in conventional banks and the pre-paid market, the company team is making all digital assets spendable in real time via the Gabrotech digital wallet and Gabro Card. The company cutting-edge technology securely stores multi-blockchain assets while making the assets spendable through customers’ smartphones or Gabro Cards.
Gabro presents a unique 6-in-1 solution that will resolve the global loyalty programs issues using their cutting-edge technology. A list of the solutions include:
Gabro Digital Wallet
The Gabro digital wallet will give users the convenience of managing different loyalty programs and their reward points.
Gabro Pre-Paid card
Gabro will hope to partner with leading global payment service providers who will help achieve a Pre-paid card you can top up with the extra reward points and spend them on assets.
Multi-Currency Conversion Engine
bitcoin event
MCCE protocol system operates to ensure liquidity of the GBO token and helps users rapidly convert the supported digital assets into fiat currency in real-time market value.
Loyalty Central
There is also the loyalty rewards platform which allows users to get idle points and convert them or use them to top up another reward program. Apart from the redeeming, there is the option of changing GBO tokens for reward points with merchants.
O2O Analytics Platform
For merchants using Gabro's service, the O2O analytics platforms offer insights into customers’ trends, tastes, and preference through advanced analysis tools.
Gabro Token
The Gabro token (GBO) is at the core of the reward ecosystem and its necessary for everyone to obtain it to access the services on Gabro's ecosystem.
Gabrotech platform provides numerous advantages include in:
- Fast Loyalty Engine: The processing within blockchain allows for faster rewarding, redeeming, trading and all other operations compared to the stand-alone loyalty programs.
- Low Costs: Relying on the Ethereum blockchain, ensure the Gabro platform does not incur high operational costs.
- Trust: With the customers in control of the system and the use of blockchain, there is plenty of confidence since the decentralization eliminates third-parties from manipulating the system.
- Points Trading: The reward points are redeemable for other points and into fiat currency, making it highly convenient to being a token holder.
- Affordable: Small and medium-sized businesses can afford the Gabro service as part of their marketing strategies.
- Strong Partnership: Gabrotech has already registered and signed partnership with the following company: DELOITTE, ADPOST, CHINA UNICOM, ESPEO BLOCKCHAIN.
Additionally, the GBO token can be purchased within the launching of Gabrotech's ICO. According to the whitepaper, https://cdn.shopify.com/s/files/1/0067/8313/9898/files/Whitepaper_LongVersion_Portrait_v17.pdf, ICO will be conducted on 31st July 2018 to 31st August 2018. The GBO token will be derived from a standard Ethereum ERC20. It's means that GBO can be held, sent and received by any ERC20-compatible wallet. The token total supply is - 1,000,000,000 GBO. The tokens will be distributed in the following manner: Pre-ICO– 25%, Public Sales- 25%, Founders and advisors- 15%, Future users- 20%, Bounty and airdrops- 5%, Partners in the ecosystem- 10%.
For more information about Gabrotech, you can visit these following links:
Website: https://gabrotech.io/
Whitepaper: https://cdn.shopify.com/s/files/1/0067/8313/9898/files/Whitepaper_LongVersion_Portrait_v17.pdf
Telegram: https://t.me/Gabrotech
Twitter: https://twitter.com/gabrotech
Facebook: https://web.facebook.com/gabroTech6/
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