Jalan Sukses: Integrity: Empowering The Small Business Marketing

Business Idea

Small businesses regularly face many challenges. As the business owner, you are tasked with hiring the right people, increasing sales, making payroll, filing taxes and providing quality customer service. Then there’s marketing!

You know you need to market your business to become or remain visible to your target audience. But like most small businesses, there are more pressing priorities of operating a business that demand your attention. Your time will be spent on operational issues and you will struggle to find the time to do any marketing at all. Unless, of course, you suddenly notice a lack of sales.

According to research conducted by LeadPages and Infusionsoft, 47% of the small business owners surveyed handle the marketing efforts on their own, struggling to track their return on investment to understand whether their marketing activities are effective.

Here is where Integrity.one comes into play. In order to solve the marketing problem faces by small business, Integrity.one believes that A Growth as a Service platform is a solution to empower small businesses to win.

Integrity.one Platform

Integrity.one is a business to business platform that matches small businesses and marketing providers (people, process ,technology) and creates powerful incentives to deliver fair and accessible growth on demand. Integrity mission is to build a self-sustaining crypto ecosystem of small businesses, experts, freelancers and technology providers that are incentivized to Grow, Co-Create and Prosper.

Integrity is a Growth as a Service platform based on the Proof of Wisdom, Proof of Reputation and Proof of Results (PoWR2) protocol. The trustless protocols that enables distributed entities (people, process and technology) to join forces and deliver more value together.

Proof of Wisdom

wisdom

“Uncover why the derived knowledge is applied by individuals in a

specific way. i.e. finding the reason behind any decision-making..”

– CertGuidance

We could not achieve exceptional growth without experts who spent years mastering a niche and perfecting their craft. Growth hacking requires a good dose of both art and science. These are the masters who know what works, how to make it work and why it works. They have what’s referred to, in knowledge management, as the highest and most valuable form of knowledge: they possess wisdom.

Proof of Reputation

To execute those processes correctly, we need people with the right attitude/aptitudes to deliver the best results. Those are the honest people who care and have what it takes to get the job done right. They’re reputable players in the ecosystem. They spent years doing good work, building their name and reputation. They’re the ones we can count on to build and manage what the experts recommend and for their process to deliver growth..

Proof of Results

And finally, those people need the right tools to execute those processes efficiently. Software is meant to deliver efficiency. There are thousands of marketing tools and pieces of code out there. But only a fraction delivers the results we need to fuel consistent growth. Thousands of hours spent implementing different technology across thousands of funnels enable growth hackers and marketers to follow the science, and pinpoint the right pieces of software and code to deliver the most value.

Integrity.one Token Sale

In order to fund the development of the platform and the growth of the ecosystem, Integrity.one have designed a series of successive token release events/token sales tied to the roadmap, the progress and the evolution of the platform. The first token sale will allow backers and members of the community to pre-order growth to fund the development of the platform.

As the platform delivers business growth, the demand for the token will increase and apply upward pressure on the price. Once the price reaches a certain predetermined threshold, the next token sale will release the next wave of token. The increase in supply helps to reduce price pressure and avoid excessive speculation.

The funds allow the team to further improve the platform, invest in growth and increase the necessary reach and distribution as the ecosystem grows. The cycle repeats whenever the price reaches one of the predetermined thresholds and every cycle contributes to expand the circular economy, for the mutual benefit of all the participant in the ecosystem.